My role in cinema today involves creating opportunities: Ashwini Puneeth Rajkumar
This October marks three years since the untimely passing of Kannada star Puneeth Rajkumar and in this time, one person who has stood out strong, despite her own personal grief is his wife Ashwini Pun...
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This October marks three years since the unfortunate passing of Kannada star Puneeth Rajkumar. During this time, his wife Ashwini Puneeth Rajkumar has shown remarkable strength amid her own personal grief. "I have been extremely occupied, which I am grateful for as it keeps me fully engaged," says Ashwini, who has managed the upbringing of her two daughters while carrying forward the projects initiated by both her and Puneeth. "Now, the burden of all responsibilities falls on me. Each day presents new challenges, yet I must confess that I am finding fulfillment in my work. This phase is positive," she remarks. While mentioning that the films she has been involved in were previously approved by her husband, Ashwini expresses newfound confidence and determination in making decisions. "We are preparing to work on one of our biggest commercial projects to date, with Yuva Rajkumar in the lead role. I am eager yet apprehensive, as the most difficult part is making the right choices," she explains. In a further discussion, Ashwini reflects on the ongoing challenges of taking independent decisions. Despite having the same supporting team since the beginning, making final choices remains daunting. She recounts a significant decision regarding the film "Achaar & Co.," where she had to decide whether to proceed with production after her husband's passing. Despite feeling uncertain, Ashwini took the step, leading to a successful outcome. Looking ahead, she acknowledges that upcoming projects will solely rely on her judgment.The film industry is currently working on upcoming projects, such as Yuva, who is a notable talent within the family. There is a focus on scripts for the coming year, with an aim to produce two to three films annually. It is stressed that there is a need for greater female representation in cinema, both in terms of directors and technicians. The industry should strive to create a more inclusive and safe environment for women, as well as other vulnerable groups. Emerging talents and the influence of global cinema provide opportunities for fresh perspectives and creative growth within the industry. Despite challenges in distribution, recent successes like Bheema and Krishnam Pranaya Sakhi have helped rejuvenate interest in theatrical releases.In our film industry, we have new talent emerging and creating an impact on audiences, along with experimental films. It is important to provide these newcomers with the right opportunities to showcase their skills. The "P" in PRK productions represents Parvathamma, not Puneeth as commonly misunderstood, but today it also serves as a tribute to Puneeth. Ashwini Puneeth Rajkumar aspires to be recognized for producing quality, content-driven films. She used to prefer working behind the scenes, but now actively participates in various events, influenced by the goodwill towards her husband, Appu. Despite her growing recognition, she still enjoys simple activities like grabbing coffee or dining out without much disturbance from people. Ashwini spends time with her family discussing cinema, gaining new perspectives, and watching and analyzing films for inspiration. She aims to continue creating meaningful films and hopes to be acknowledged for her content-driven work. Ashwini takes pride in her mother-in-law, Parvathamma Rajkumar, who was a highly successful female film producer and retired when Ashwini married into the family. Although she didn't witness her mother-in-law's work firsthand, she admires her legacy based on stories shared by her husband, relatives, and Parvathamma herself.She described the film industry as a close-knit family, where writers, music directors, technicians, and actors would come together to brainstorm and work on projects for days and months at a time. She had a passion for reading novels and relied on her intuition to determine if a story would translate well to film. During that era, they focused on producing family-friendly movies, and it's impressive to see that 95 percent of the films she produced became massive hits. She was a female producer whom I proudly consider to be the most successful in the world.